Kotler über Marketing: Wie man Märkte schafft, gewinnt und dominiert [Taschenbuch]
24,28 €
Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries.
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