Know Your Customer : New Approaches to Understanding Customer Value and Satis...
35,11 €
Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction, Paperback by Woodruff, Robert B.; Gardial, Sarah F., ISBN 1557865531, ISBN-13 9781557865533, Like New Used, Free shipping in the US Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
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