Key Account Management: Tools und Techniken für profitables Key Suppli
79,30 €
;Chapter - 03: The spectrum of KAM ambition;Chapter - 04: What is a key account?. ;Chapter - 17: How do they aim to win?. ;Chapter - 18: What drives them?. ;Chapter - 19: A shared future?. An organization's key accounts are its lifeblood.
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