Introduction to Text Analytics by Emily Ohman (Paperback Book)
This easy-to-follow book will revolutionise how you approach text mining and data analysis as well as equipping you with the tools, and confidence, to navigate complex qualitative data. It can be challenging to effectively combine theoretical concepts with practical, real-world applications but this accessible guide provides you with a clear step-by-step approach. Written specifically for students and early career researchers this pragmatic manual will: • Contextualise your learning with real-world data and engaging case studies.
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