Einführung in quantitative Forschungsmethoden für das Marketing: Tools und Techn...
150,61 €
Introduction to Quantitative Research Methods for Marketing : Tools and Techniques Using Spss and R, Hardcover by Daryanto, Ahmad, ISBN 1032525665, ISBN-13 9781032525662, Brand New, Free P&P in the UK This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, th is designed to make this complex subject accessible to students with no background in quantitative methods.
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