International Strategy : Context, Concepts and Implications, Paperback by Col...
53,71 €
International Strategy : Context, Concepts and Implications, Paperback by Collis, David, ISBN 1405139684, ISBN-13 9781405139687, Like New Used, Free shipping in the US "Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"--
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