Implementierung von SAP CRM: Der Leitfaden für Geschäfts- und Technologiemanager, Taschenbuch...
84,41 €
Implementing SAP CRM : The Guide for Business and Technology Managers, Paperback by Kale, Vivek, ISBN 0367378051, ISBN-13 9780367378059, Like New Used, Free shipping in the US This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.
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