IBM: Aufstieg und Fall und Neuerfindung einer globalen Ikone von James W. Cortada Pape
42,19 €
It was "Big Blue, " an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.
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