IBM: The Rise and Fall and Reinvention of a Global Icon by James W. Cortada Pape
58,29 €
It was "Big Blue, " an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.
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