Wie Sie Ihren globalen Ruf verwalten: Ein Leitfaden für die Dynamik der Internation...
21,56 €
How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations, Paperback by Morley, Michael, ISBN 0814756794, ISBN-13 9780814756799, Used Good Condition, Free shipping in the US Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation.
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