Eye Tracking der Benutzererfahrung: Ein praktischer Leitfaden für die Forschung, Taschenbuch b...
59,98 €
Eye Tracking the User Experience : A Practical Guide to Research, Paperback by Bojko, Aga, ISBN 1933820101, ISBN-13 9781933820101, Brand New, Free P&P in the UK Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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