Export Channel Integration Decisions of Small and Medium-sized Enterprises. a Li
83,62 €
Should the product be distributed directly or indirectly?. Which way is more efficient, effective and/or profitable?. Should export channels be changed?. (John & Weitz 1988, Huan & Hsu 2003). First, there are scholars trying to find evidence for applied theories, and second, managers attempting to reduce risks and improve export performance.
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