Veranstaltungsauswertung: Theorie und Methoden für Eventmanagement und Tourismus, Hardc...
108,56 €
Event Evaluation : Theory and Methods for Event Management and Tourism, Hardcover by Getz, Donald, ., ISBN 1911396617, ISBN-13 9781911396611, Like New Used, Free P&P in the UK This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.
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