Engineering the High Tech Start Up: Fundamentals and Theory, Volume I NEU
56,39 €
Topics include the entrepreneurial process, the venture team, developing and marketing high tech products, and launching the new venture. The primary emphasis is focused on creating lean and agile organizations capable of recognizing opportunities, quickly developing introductory products for small test markets to better define the opportunities, and using the results of those test markets to arrive at a product with wide acceptance capable of driving growth.
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