Entwicklung des internationalen Geschäfts: Eine Erzählung aus Theorie und Praxis, H...
Development of International Business : A Narrative of Theory and Practice, Hardcover by Pearce, Robert, ISBN 1786439972, ISBN-13 9781786439970, Brand New, Free P&P in the UK In this wide-ranging and groundbreaking new book, Robert Pearce provides an analytically-informed basis for understanding the modern multinational enterprise. It does this by tracing the development over the past half-century of two parallel strands of analysis in International Business; designated as the 'theoretical' and the 'practical'.Th shows how the practical restructuring of the MNE as an organisational form has responded to changes in the wider global economy and how this evolution has interfaced with the enriching of the relevant theorising. By tracing the persisting dynamics of.
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