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Designing for Behavior Change Applying Stephen Wendel Taschenbuch

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53,24 €

Author: Wendel, Stephen. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

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