Entscheidungsorientierte Analysen: Nutzung menschlicher Intelligenz zur Erschließung der Macht
35,81 €
+ Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other;. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made.
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