Data Storytelling im Marketing: Wie man überzeugende Geschichten durch Daten erzählt von C
63,73 €
"If your role involves extracting insight from data, then this book is essential. Madelaine Oppert, Senior Marketing Manager, iResearch Services . Through practical models and case studies, the book demonstrates how insights originating from various data sets can be combined with know-how and sense-making to create differentiation and win in the market place.".
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