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Data Mining Techniques in CRM : Inside Customer Segmentation, Hardcover by Ts...

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Data Mining Techniques in CRM : Inside Customer Segmentation, Hardcover by Tsiptsis, Konstantinos; Chorianopoulos, Antonios, ISBN 0470743972, ISBN-13 9780470743973, Like New Used, Free shipping in the US This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

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Book Title:

Data Mining Techniques in CRM : Inside Customer Segmentation
ISBN:

9780470743973

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Data Mining Techniques in CRM : Inside Customer Segmentation, Hardcover by Ts...

Data Mining Techniques in CRM: Inside Customer Segmentation

Data Mining Techniques in CRM: Inside Custom... by Chorianopoulos, Anto Hardback

Data Mining Techniques in CRM: Inside Customer Segmentation 1st ed 2011

Data Mining Techniques in Crm: Inside Customer Segmentation

Data Mining Techniques in Crm: Inside Customer Segmentation

Data Mining Techniques in CRM: Inside Customer Segmentation by Tsiptsis, Konsta

Data Mining Techniques in CRM : Inside Customer Segmentation Hard

Data Mining Techniques in CRM: Inside Customer Segmentation

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Data Mining Techniques in CRM: Inside Customer Segmentation by Konstantinos K. T

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Data Mining Techniques in CRM - 9780470743973

Data Mining Techniques in CRM: Inside Customer Segmentation by Konstantinos K. T

Data Mining Techniques in Crm: Inside Customer Segmentation by Tsiptsis: New

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