Data-Driven Marketing, Mark Jeffery

Titel: Data-Driven Marketing, Untertitel: The 15 Metrics Everyone in Marketing Should Know, Einband: Buch, Autor: Mark Jeffery, Verlag: Wiley John + Sons, Sprache: Englisch, Seiten: 298, Maße: 238x164x34 mm, Gewicht: 509 g, Verkäufer: Wegmann1855, Schlagworte: Absatz / Marketing Marketing Vermarktung Marktforschung Electronic Marketing - Online-Marketing Marketing / Electronic Commerce marketing, data driven marketing, metrics, return on marketing investment, ROMI, ROI, return on investment, branding, awareness, customer satisfaction, finance, financial metrics, CSAT, data mining, analytics, search engine marketing, SEM, internet marketing, data warehouse, enterprise data warehouse, EDW, customer relationship management, CRM, direct mail, social media, data, analysis, print, TV, advertising, sales.

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