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Customer Relationship Management: Konzepte und Technologien von Stan Maklan und

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12,23 €

Explore the world of Customer Relationship Management with this insightful textbook by Stan Maklan and Francis Buttle. Published by Routledge in 2015, this A to Z series book is a comprehensive guide to understanding the concepts and technologies behind CRM. With 400 pages of valuable information, this trade paperback will provide you with a deep insight into the subject area of customer relationship management. This textbook is perfect for adult learners and vocational school students who want to pursue a career in business. It is written in English and measures 9.7in length, 7.4in width, and 0.9in height. With the book weighing 27.2 Oz, it is easy to carry around and use it as a reference guide. Buy this textbook now and delve into the world of CRM!

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