Interkulturelles Management: Mit Erkenntnissen aus der Hirnforschung von Mai Nguyen-Phuong
68,44 €
While most literature in the field is dominated by the static paradigm, that is, culture is fixed, nation equates to culture, and values are binary, this book takes a different approach. It regards national values as a first-best-guess and balances it with an introduction of the dynamic paradigm.
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