Wertschöpfung mit Datenanalyse im Marketing: Mastering Data Science, Pap...
69,76 €
Creating Value With Data Analytics in Marketing : Mastering Data Science, Paperback by Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E., ISBN 0367819791, ISBN-13 9780367819798, Like New Used, Free shipping in the US This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
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