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Consumer Behaviour and Social Network Sites : The Impact of Negative Word of ...

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Drawing on both intensive scientific research and professional examples, it bridges the gap between the academic and professional worlds. Th contrasts negative social eWOM to traditional WOM while discussing the specificities of different social networking sites in diffusing such information.

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Book Title:

Consumer Behaviour and Social Network Sites : The Impact of Negat
Author:

Zaraket, Sarah
Language:

english
ISBN:

9780367532833

Consumer Behaviour and Social Network Sites : The Impact of Negative Word of ...

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