Consumer Behaviour and Analytics : Data Driven Decision Making, Hardcover by ...
151,95 €
Consumer Behaviour and Analytics : Data Driven Decision Making, Hardcover by Smith, Andrew, ISBN 1138592641, ISBN-13 9781138592643, Brand New, Free shipping in the US This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
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