Verbraucherverhalten: Wissenschaft und Praxis, internationale Ausgabe, Taschenbuch von...
116,53 €
Consumer Behavior: Science and Practice, International Edition, Paperback by Cline, Thomas; Cronley, Maria; Kardes, Frank, ISBN 0538746866, ISBN-13 9780538746861, Like New Used, Free shipping in the US Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.
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