Narrative führen: Mit strategischer Hilfe durch Komplexität navigieren
38,89 €
How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity? In this book it is argued that sense-making communication defines contemporary societies and organizations in a world where narratives and the ability to engage in strategic improvisation are crucial. In the book, new and old ideas about communication and management are integrated into a framework rooted in the humanities and fine arts. The result is a new conceptual mindset for management which claims that jazz music, narrative theory, and improvisational theatre have more to offer to the development of organizations than traditional managerial models.
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