Kurzer Leitfaden für Marktforschung: Der Prozess, die Daten und Methoden mit IBM S...
85,29 €
Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPASS Statistics, Hardcover by Sarstedt, Marko; Mooi, Erik, ISBN 3662567067, ISBN-13 9783662567067, Like New Used, Free P&P in the UK This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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