Competitive Strategy : Techniques for Analyzing Industries and Competitors, P...
18,27 €
Competitive Strategy : Techniques for Analyzing Industries and Competitors, Paperback by Porter, Michael E., ISBN 0743260880, ISBN-13 9780743260886, Brand New, Free shipping in the US Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
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