Competitive Branding Strategies Rajagopal
128,39 €
Titel: Competitive Branding Strategies, Untertitel: Managing Performance in Emerging Markets, Einband: Buch, Autor: Rajagopal, Verlag: Springer International Publishing, Springer International Publishing, Sprache: Englisch, Seiten: 316, Maße: 216x153x22 mm, Gewicht: 523 g, Verkäufer: buch-mimpf, Schlagworte: Brand Management Consumer Behavior Emerging Markets Global Value Chains Market competition Market uncertainty and risk Marketing-Mix Performance measurement Value creation brand governance decision matrix distribution channels marketing channels product differentiation.
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