Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by
41,38 €
Chapter 1: Transforming the Organization. - Chapter 3: First Insight, Then Action. - Chapter 6: Using the Master Catalog. - Chapter 10: Glossary. Prior to Content Analytics, David was Managing Director of The Big Data Group, where he produced the well-known Big Data Landscape.
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