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B Joseph Pine II / MASS CUSTOMIZATION THE NEW FRONTIER IN BUSINESS Signed 1st ed

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25,34 €

The product is a signed 1st edition hardcover book titled "Mass Customization: The New Frontier in Business Competition" by B. Joseph Pine II. Published by Harvard Business Review Press in 1992, this book explores the concept of mass customization in business and its impact on competition. With a focus on technology and engineering, as well as business and economics, the book offers insights into marketing, industries, and the future of commerce. The 368-page volume is illustrated and aimed at a young adult and adult audience, making it a valuable resource for those interested in the cutting-edge trends in business.

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