Alignment Advantage : Transform Your Strategy, Culture and Customers to Succe...
But to truly succeed, they need to be effectively built, refined and show that organizations which are highly aligned are 72% more profitable than their competition. Arguing that Peter Drucker's claim that "culture eats strategy for breakfast" is counterproductive and Simon Sinek's "start with why" approach is compelling yet flawed, Richard Nugent dismisses flawed approaches and creates a clear, accessible blueprint for a more collaborative, data-driven and efficient organization.
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