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Werbung transformiert: Die neuen Regeln für das digitale Zeitalter (Taschenbuch oder Softbac

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"Advertising Transformed: The New Rules for the Digital Age" by Fons Van Dyck is a textbook focused on the subject area of business and economics, particularly in the realm of marketing and internet advertising. Published by Kogan Page in 2014, this trade paperback book is 200 pages long and written in English. It is intended for a college audience and covers topics such as e-commerce, digital marketing, and promotion strategies. With a Dewey Decimal of 659.1, this book provides valuable insights for those interested in the transformation of advertising in the digital age.

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