Advertising & IMC: Principles and Practice, Global Edition 11th Edition by Sandr
158,19 €
For courses in introductory advertising. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers.
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