Advances in Services Marketing and Management: Research and Practice: Vol 7 by T
153,24 €
List of contributors. Preface (T.A. Swart et a.). Executive Summaries. Services: what do we know and where shall we go?. A view from marketing (D. Iacobucci). The strategic course for a dynamic new service: identity and the divergent beliefs of managers (M.B. Houston et al.).
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