Advanced Methods for Modeling Markets by Peter S.H. Leeflang (English) Paperback
316,25 €
By Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based.
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