A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Mark
80,68 €
PrefaceAbout the AuthorsChapter 1. Dr. Hair is the most highly cited scholar in PLS-SEM and marketing, with 340,000+ citations (Google Scholar, 2023). Professor Hult regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and hierarchical linear modeling worldwide.
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